DECONSTRUCTING SOCIAL MEDIA

 
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Internet memes

    In my research project, I analyzed the phenomenon of internet memes. The term 'meme' was already coined in 1976 by Richard Dawkin as a pendant to 'gene', and was established in the form we know it today in the 2000s. Moreover, due to fast technical development, texts were likely to be substituted by images, which resulted in an even faster spreading of internet memes. In my project, I would focused on the connection between text and image of memes and take examples from Game of Thrones, LOL Cat, or Lord of the Rings. Thus, I reflected on several aspects such as the font and structural features and how current events and themes/ (fashions and hypes -- like that of Game of Thrones) are represented. Eventually, I created my own meme by means of a meme-generator.  


    Biblographical references

    Zappavigna, Michele. (2012) “Internet memes”, in: Discourse of Twitter and Social Media. New York, London: Continuum, p. 100-127.

    Zappavigna, Michele. (2012) “Internet humour and fail: 'The world is full of #fail tonight'”, in: Discourse of Twitter and Social Media. New York, London: Continuum, p. 151-170.

     
    Links
    » Tech Report | A History of Memes
    » Game of Thrones Season 4 + Memes | DAILY REHASH | Ora TV