? New Approaches to Computer-mediated Communication
 

DECONSTRUCTING SOCIAL MEDIA

 
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The Green Crime

    Green washing: "disinformation disseminated by an organization so as to present an environmentally responsible public image" (OED), meaning a phenomenon used by companies to improve their image in public and spread this image over media.

    Green washing has been used by many companies trying to iron out their bad image of being environmental polluters and changing this image to becoming one of nature's advocates. How do they achieve this and by which means? This project will look at the imagery and linguistic features used by companies to green-wash their image and show how important it is to be aware of this manipulation. To prove that companies actively use greenwashing even in new media, two websites will be analysed in order to show how the companies (BP, Coca Cola) use greenwashing features to promote their environmentally-friendly image. This analysis should raise the awareness that even companies we know from everyday life can manipulate our view of them in a subtle, yet effective way.  

    Biblographical references

    Fill,Alwin, Muehlhaeusler, Peter (eds.). (2001)The ecolinguistics reader. Language, ecology and environment . London:Continuum.

     
    Links
    » list of greenwashing advertisments
    » The greenbiz group