DECONSTRUCTING SOCIAL MEDIA

 
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Course Program

The application of established models in Hyptertext Linguistics and Computer-Mediated Communication to Social Media contexts highlights the impact of electronic environments on online discourse. Trying to pin down the technological impact on our communicatice practices, the students embarked on different research activities that covered the follwing topics:

The research projects covered the following fields:

    /NEW LITERACY TECHNOLOGIES - NEW SOCIAL SPACES/

    Topics
    » the enculturation of the Web: Web 2.0 and Personal Publishing?
    » electronic discourse between technological determinism and social constructionism
    » the emergence of the Internet as a social space
     
    Course Readings
    » Bolter, Jay. 1997. Das Internet in der Geschichte der Technologien des Schreibens. In: Alexander Roesler & Stefan Muenker (eds.). Mythos Internet. Frankfurt a.M.: Suhrkamp.
    » Murray, Denise E. 2000. “Changing technologies, changing literacy communities?” Language Learning and Technology, 4/2. 43-58.

    /TEXT AND HYPERTEXT IN CONTIUNITY/

    Topics
    » what is a (hyper-)text?
    » changing technologies, changing literacy practices
    » standards of (hyper-)textuality
     
    Course Readings
    » Freebody, Peter & Luke, Allan (1990) Literacies programs: Debates and demands in cultural context. Prospect: An Australian Journal of TESOL, 5(3), pp. 7-16.
    » Storrer, Angelika. 2002. Coherence in text and hypertext. In: Document Design 3 (2), S. 156-168.

    /OLD AND NEW GENRES ON THE INTERNET/

    Topics
    » hybrid genres and forms of communication
    » text messaging, live-ticker, Vlogs, food-blogs, memes
     
    Course Readings
    » Jucker, Andreas H; Duerscheid, Christa. 2012. The linguistics of keyboard-to-screen communication. A new terminological framework. Linguistik Online, 56(6/12):1-26.
    » Toolan, M. 2005. Narrative. A critical linguistic introduction. London, pp. 143-159.

    /THE (HIDDEN) IDEOLOGY OF SOCIAL MEDIA/

    Topics
    » Eagleton's concepts of ideology
    » utopian and dystopian visions of media technology
     
    Course Readings
    » Eagleton, Terry. 1991. Ideology, an Introduction. 1991. New York: Verso.
    » Zimmer, Michael. 2005. Media Ecology and Value Sensitive Design: A combined approach to understanding the biases of media technology. Proceedings of the Media Ecology Association, 6

    /HTML PROGRAMMING - THE BASICS/

    Topics
    » text formatting
    » anchor and links
    » image(s)

    /PRAGMATICS IN CMC/

    Topics
    » politeness theory and online discourse
    » electronic discourse between technological determinism and social constructionism
    » flaming in message boards
     
    Course Readings
    » Benwell, B. & E. Stokoe. 2006. Discourse and Identity. Edinburgh: Edinburgh Press.
    » Maricic, Ibolya. 2005 Face in Cyberspace: Facework, (Im)Politeness and Conflict in English Discussion Groups. Vaexjoe: Vaexjoe University Press.